The document below outlines the creative and innovation output for the brand of adidas. Celebrating their new bright visual collection of adicolour to evoke memories through bold colour and emotion that we know our audiences will love for the summer of 2016.
A young millennial brand that looks into current trends and targets our key consumer via social media being at its forefront and many celebrities like Gigi, Kendall, David Beckham and Kanye West etc… styled with them. Insights were also drawn from databases (WGSN) that looked into forecasting retail and social trends globally.
Looking into different creative and seeing how we could approach both the ASOS brand and adidas was key.