Cinime Kids was explored as a different avenue of how the ‘Cinime’ application could work. Digital Cinema Media decided to ask us as a business to see how we could explore the option of half term and kids by creating a bespoke advert that would be displayed before the film.
I worked along Signal TV, Head of Brand to conceptualise and create a bespoke advert that would enable us to do so. We went along the theme of creating characters such as the rocket and popcorn dude with 3d glasses – with flying popcorn everywhere! I also created the logo to badge the ‘Cinime Kids’ using a more rounded font that was friendly and inviting to the target market.