MailOnline
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Client

MailOnline

Tasks

  • Commercial,
  • Digital Design,
  • Insight & Data,
  • Strategy

Strategy

Millennial Rules is our ground-breaking joint research project with Metro on what makes the millennial generation tick. Reaching 82% of UK millennials every month, we embarked on the research to provide advertisers with unique and useable insights, culminating in the creation of nine simple rules of engagement for millennial marketing.

I worked directly with the Metro / MailOnline team to create a unique and visual piece of information regarding the millennial market.