M&S
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Client

M&S

Tasks

  • Art Direction,
  • Digital Design

Strategy

Working as a digital designer for M&S on their new creative direction and strategy towards the Rosie for Autograph campaign for Valentines 2014. This allowed me to work closely with two creatives and the creative director to create a coherent visual story that showcased both her brand but visual concepts that could be reproduced in situate. A further keynote presentation was created to contain all the information about the campaign and certain mechanisms that it would represent.​